Rambler 18 OZ with HotShot Lid

YETI’s fan favorite, Rambler 18 OZ bottle is now being officially coupled with the 100% Leakproof HotShot Lid at purchase. We wanted to show our fans and potential gear seekers what this new super duo can do. Many ideas, storyboards, headline explorations, meetings, and pitches later we landed on going for a bumpy ride with YETI Ambassador, Ken Hoeve. To prove out the HotShot Lid 100% Leakproof capability, Ken locked it up, locked in and took it for ride down some juicy white water in Gypsum, Colorado. Our crew was mighty in bringing this idea to life. YETI’s in house producers sourced a great partner to film and produce our lead campaign video asset. Brand and community teams made sure we had the best talent for our story and kept us true to the business needs of highlighting our product greatness. 

Copywriter: Carlyle Williamson

Flim: Futuristic Films

Producer: Arlo Rosner 

Photography: Matthew Shaw / Matthew Shaw Creative