YETI was launching their new bag line. We were working with three categories (backpacks, duffles, and luggage) packaged into on line - The Crossroads Collection. Some of the first assets out the door was print due to longer lead times. I assisted in hero photography selects, design and consistency in look and feel of the campaign through print and digital assets. I partnered with our external motion + design studio, Pretty Nice, to create a suite of digital banners that brought our bags campaign to life. We worked together to find solutions and consistency for all shapes and sizes.