The HotShot Cap is one-of-a-kind with it 100% leakproof capabilities. I was tasked with storyboarding a creative way to to highlight the HotShot Cap features and use. We needed something short and sweet to show consumers how the cap works and call out it’s capabilities for PDP pages, social and wholesale use.
Copywriter: Carlyle Williamson
Motion/Animation: Chapman Bullock / Proper.tv